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Business challenge
Several law firms with between 50 and 150 solicitors were faced with the same challenge: Partners and associates were good ‘lawyers’ with excellent reputations within their areas of expertise. However, they were not as good in selling their services. They considered ‘selling’ to be something that was ‘below’ them

Solution
The solution included sessions over a period of time which convinced these professionals that selling could be done in a manner which was very natural to them. During the sessions it was agreed who was going to take what action with which customers. Dale Carnegie ensured that these commitments materialised..

Results
Significant progress on the commercial front for all law firms that went through the programme.

“Dale Carnegie Benelux assisted us in improving the commercial awereness and acumen of our solicitors. It’s not just about attracting new clients but also about generating more business with existing clients.”

“Our client was bought by a multinational. The international law firm assisting the buyer was going take away all our business. Assisted by the Dale Carnegie Benelux coach, one of our younger associates stood up for herself and managed to win back a huge chunk of business which had been promised to our international rival!”.